Sustainable Consumer Behavior

We explored personal and contextual factors inhibiting or facilitating environmental sustainable behaviors (Tanner & Wölfing Kast, 2003; Tanner, Kaiser & Wölfing Kast, 2004) In an interdisciplinary collaboration with life cycle assessment experts, we examined psychological biases when judging the environmental friendliness of consumer products (Tanner & Jungbluth, 2003; Tanner, 2008).